For this section of research, Lola and I are going to undertake primary research on what demographic group our video is going to be aimed at. I think that the best way to gather this information is by doing a questionnaire, since answers will be honest. The questionnaire consists of ten questions, that will be answered by different demographics to give us an idea of who our audience will be. From this, we will be able to think about the way in which we construct our video so it attracts and entices our audience.
This questionnaire is going to be done on Survey Monkey since it is an easier method to gather information since it puts the results collected into percentages and graphs. gives us a much clearer insight.
Below are the questions that have been sent out for our target audience to respond to:
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