Shot types

Below, are a series of different shots which I have taken out from Lola and I's music video to the song 'Crazy in Love' by Sofia Karlburg. The shots shown are a few of my favourite ones that I find add depth, clarity and simplicity to our video. The first shot of Lauren in the dance studio gives off a lyrical feel since the dancer is rehearsing and letting out her emotion as she practises. With co-ordination to this shot, Lola and I used another shot from the pit that fits really well with this shot. This is because the two shots are very different since this shot is taken from a low angle, and the second is a medium close up shot of her legs. 

The second shot shown is one of my favourites. This is because I love the way in which the lighting contrasts the dancer and really brings out her red lipstick and emotions through her facial expressions. This medium shot is of her dancing, which Lola and I were very proud to get since it was very hard to film shots of Lauren dancing since there is lots of movement going on throughout, and we want to sustain that high quality level for our footage. The third shot shown of Alice and Jack portrays the meaning of 'Love' throughout this song. This is because by adding in a few snapshots of the couple doing 'couple' things without making it look very cringeworthy, I think that we have managed to maintain that very well, since the length of these shots are also quite short and sweet. The fourth and fifth screenshots shown of the couple again, highlight the silhouette shots that Lola and I managed to film. I really like these shots because I feel that the natural lighting has managed to give us some of the best shots of the video. It's what makes our video different and unique. Lastly, the shot of Alice on her own looking above and beyond the camera lens is one of my ultimate favourite shots that I managed to film. This is because Golden hour has just started to appear, which makes her stand out since the sun is highlighting her hair. 

Final - Digpack Inserts

At the beginning of planning the inserts for this ancillary product, Lola and I had originally planned to do four inserts instead of six. However, after further research and and more thought and consideration was put into this part, we both decided that doing six would enable us to add a little bit more depth to the product that we are trying to create. When adding the extra two, the both of us didn't want them to be plain like the others that we have produced. Therefore, we decided that we would add the lyrics to 'Crazy in Love' on one of them in order to make the awareness of this product well-known towards our target audience. I think the haze affect that we have put on the top for all of the inserts make the photographs look unique. 

Final Digipack

Below are the final digipack inserts that Lola and I have put together. In my opinion, I think that these really represent the look and style that we were going for since it also fits in with the genre of the song. It also represents our video and it includes some of the main features that are in the video. 

Front Cover 

Insert that sits behind the CD inside the case

Insert on the left as the CD case is opened 

The two below are behind the left hand insert in the case.

Back Insert - showing the other songs that are included on the album produced by the star

Final Lighting Decisions

Above are the different types of lighting that is featured in Lola and I's music video. The first and middle picture shown were taken in the pit, and the last picture at the bottom was taken with natural outside lighting. In my opinion, I think that the best lighting has come from the shots that we have taken in the pit. This is because we have managed to confidently get the contrast between light and shade on Lauren's face, and it makes it look very effective and professional. On the other hand, I do think that the silhouettes that Lola and I managed to capture in the footage from the outside shots are good since we have managed to get that from natural lighting, as well as the way in which we use the camera. From the first two shots shown, I think that it is good that we have used two different types of lighting on Lauren. This is because I think that the different tones of lighting; red and white, help to accentuate Lauren's emotions and features, as well as the red connoting with the meaning of 'love' in the song, as well as the colour used on the ancillary products. Lastly, in the final picture shown of Alice and Jack, we have been able to contrast the difference between dark colours and light colours. 

Editing Techniques used

Different techniques used throughout the post production, in order to help create our final product and Ancillary Texts: 

In the production process of Lola and I's music video to 'Crazy in Love' we have used different techniques throughout the editing in order to make the video footage look as professional as possible, so that it stands out to our target demographic. Using different speeds such as slow motion in places where our actress, Lauren is dancing makes a very good impact on the effect that the music video brings forward. This is because it is adding clarity and variety to the shots that we are using. Throughout the scenes that have been shot in the dance studio, we have used colour correction in our editing software; final cut pro 10, in order to get the right contrast between the rest of the lighting in video in order for it to look even. When moving onwards to the ancillary texts that we have produced; Digipak and Poster Advert, we have used Photoshop in order to help us address the right message through these two products. . In my opinion, I feel that the poster advert that Lola and I created helps to connote and symbolize the meaning of ‘love’ throughout the song. This is because of the red font that we have used on top of the black and white background that we were able to do through the Adobe Photoshop software. 

 

Digital Storyboard

On this page is the digital storyboard that I have put together. The sequence of shots show how our music video flows and what the different shot types are that Lola and I filmed. This is a little different to the original storyboard that we had produced. This is because whilst filming, we had encountered different issues which we had to address appropriately in order for our video to make sense, and fit within its genre. The first lot of shots that you can see in the first screenshot, set the scene for the majority of the locations that we have used throughout the music video. Each shot throughout the music video, is 4 seconds long. Lola and I have made sure that we don't exceed this duration of the shots since it will make them too long, and it will not be interesting for our target audience to watch. In all of these screenshots of the digital storyboard shown, it is evident that in comparison to the other storyboard that Lola and I have produced, the cinematography varies since we have thought about each shot in a lot of detail, since we have had the first story board alongside us throughout the whole production process. Initially, Lola and I had thought that we wouldn't have enough 'couple' shots in order to express the relevance of the song. However, we have managed to include if not one, two couple shots in each part of footage which is evident in the storyboard that is above. In the final performance shots, we decided that we would range the shots however, we both thought that close up shots of Lauren was going to be more effective since she is quite a dramatic person, and a lot of emotion can be shown through face close up. At first, we didn't decide to have any shots that were like silhouettes however, whilst out filming we had managed to get a few with the sun going down, and Lola and I thought that it would look very effective in our music video and give it a little bit of contrast and make it look more dynamic. The shots that are shown in the storyboard above of Lauren in the dance studio, they are what our original ideas were on the original storyboard. I think that it is good how Lola and stuck to the original storyboard for this sequence of shots because otherwise we would have confused ourselves by changing the way in which we film these shots since we had changed other scenes that are displayed in the Pit and the Recording Studio. 

Final Music Video - Crazy In Love

Above is Lola and I's final version of our music video to Crazy in Love. We have both worked extremely hard on this video, by making sure that we have included all of the right elements in order for this video to fit within its genre, and appeal to the target audience. In my opinion, I think that we have both achieved this by splitting up our roles throughout this whole project. When comparing this final version to our rough cut version, there is a bit of a difference since we have taken our audience feedback on board in order to improve this music video so that we have stretched it to its full potential.