Editing Techniques used

Different techniques used throughout the post production, in order to help create our final product and Ancillary Texts: 

In the production process of Lola and I's music video to 'Crazy in Love' we have used different techniques throughout the editing in order to make the video footage look as professional as possible, so that it stands out to our target demographic. Using different speeds such as slow motion in places where our actress, Lauren is dancing makes a very good impact on the effect that the music video brings forward. This is because it is adding clarity and variety to the shots that we are using. Throughout the scenes that have been shot in the dance studio, we have used colour correction in our editing software; final cut pro 10, in order to get the right contrast between the rest of the lighting in video in order for it to look even. When moving onwards to the ancillary texts that we have produced; Digipak and Poster Advert, we have used Photoshop in order to help us address the right message through these two products. . In my opinion, I feel that the poster advert that Lola and I created helps to connote and symbolize the meaning of ‘love’ throughout the song. This is because of the red font that we have used on top of the black and white background that we were able to do through the Adobe Photoshop software.