Final Poster Advert

This is the final version of the poster advert that Lola and I have created for our artist and for the promotion of the song that we have fit our music video to 'Crazy In Love'. When thinking about the different roles and responsibilities for this part of our coursework, Lola and I decided to split the work between us for these ancillarey products. We decided that I would do the poster advert and Lola would work on the digipack. However, we both agreed that we would each put in our individual thoughts about each product in order to make it the best it can be, and also look as professional as it can be. When thinking about the poster advert I had obviously done further research in order to see what kind of style and inspiration I wanted to go for. Originally, I had wanted to go for quite a bright background to really emphasise the actress that I have used in my music video, and quite a bold font so that the target audience can recognise who it is. However, I have therefore decided not to go for that idea and have pushed more towards an example that I analysed on my blog that was promoting a Madonna song. 
I really like the way in which the black and white filter for the background is able to emphasise the writing that features on the advert. I didn't necessarily take any inspiration from a real life example that I have looked at when it came down to the creative thought of adding in the red 'S' for Scarlett Simpson, for the date of the when the album is released as well as the name of the song 'Crazy In Love'. When I had decided that I wanted to use the red on top of the black and white, I thought that the colour was the best way to connote the meaning of love within our music video. Therefore, when discussing this with my partner, Lola, she too thought that this was a good idea. The layout of the advert is quite simple however, I feel that it comes across as more effective since the font is bold, bright and completely stands out to our target demographic group. I think that this image that I have taken of Lauren portrays a lot of emotion through her face and I have also edited it differently in comparison to the photograph that is taken from a different angle that has been used for the front cover of the digipack. I love the way in which I have been able to contrast the difference between the two making it look more memorable and different.