Whilst we were editing our music video, we had a sudden thought that the narrative parts of the video was starting to fall a part, which was then leading to our video not having a meaning and not enough lyrics and visuals were being linked in order to keep our target audience captured in every single moment that happens throughout this music video. This issue was that we felt that we didn't have enough footage of Alice and Jack to add in more towards the end of the video since we had already added in our favourite parts at the beginning. From the class watching the first draft of the video, we had received feedback on this, so we knew that something had to be done to this, in order to meet our audience needs and expectations. Without furtherado, Lola and I had managed to find some extra footage of Alice and Jack on one of the old memory cards that we had used on the day of filming with them. Without hesitation, we added them into places where we both thought that the performance shots were looking too consistent, which therefore broke it up a bit, and brought the meaning of the video back to life. Another issue that we picked up on especially when we showed the first draft on the big screen, is that one of the shots when Lauren is dancing in the pit really is effective at all. This is because of the vast lyrical movement that she is making, the wooden floor in the pit is able to be seen which makes this particular part of the footage look completely out of place since it's not just Lauren and the black background being shown. In order to fix this, Lola and I tried our hardest to mask this piece of footage in the editing software, final cut pro 10. Unfortunately, this didn't go to plan due to the footage not being still so it was harder to mask, because a lot of movement is being made, and the masking just looked ridiculous. We tried our best, but it was impossible to correct.
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